Eric Lituchy has been a pioneer in the ecommerce industry since its early days. In 1998, he founded an ecommerce marketplace specializing in corporate gifts and gift baskets, featuring products from over 500 food purveyors like Mrs. Fields, Shari's Berries, and Lake Champlain Chocolates. Over the next decade, he grew the company into the #1 Online Gourmet Store, serving more than 90% of the Fortune 500. After selling the business in 2008, Eric channeled his passion for online sales and marketing into a new, award-winning venture: Hunter Digital.
The Inception of Hunter Digital
Hunter Digital, a digital marketing agency, was born out of Eric's determination to help businesses succeed online. With a data-driven approach, the agency focuses on helping brands sell more products through efficient marketing strategies.
The Hunter Digital Approach
At the core of Hunter Digital's success is the belief that client happiness and team spirit are the most important aspects of running a small business. By fostering a positive work environment and maintaining strong relationships with their clients, Hunter Digital is able to consistently deliver results that surpass expectations.
Hunter Digital prides itself on being an employee-focused company. Eric Lituchy invests in his team members by providing them with the resources and support they need to be the best in the business. This investment in their employees not only leads to happy clients but also ensures that Hunter Digital remains at the forefront of the digital marketing industry.
Notable Success Stories
Ibkul: 1200% ROI and $2 Million Sales Growth
One of Hunter Digital's most notable success stories is their work with Ibkul, an athleisure fashion brand. Within just two years of partnering with Hunter Digital, Ibkul experienced a remarkable $2 million increase in sales. The digital marketing efforts implemented by the agency yielded a staggering 1200% return on investment.
House of Hackney: 2124% Sales Growth and 227% Increase in Conversion Rate
Hunter Digital's expertise also extends to the home decor industry, as demonstrated by their collaboration with UK-based House of Hackney. Tasked with helping the brand expand into the U.S. market, Hunter Digital's strategies led to a 2124% growth in sales and a 227% increase in the brand's conversion rate.
Visual Comfort: 400% Increase in Affiliate Sales
In another impressive display of their marketing prowess, Hunter Digital partnered with U.S. lighting retailer Visual Comfort. As a result of the agency's efforts, Visual Comfort saw a 400% increase in affiliate sales, further solidifying Hunter Digital's reputation as a results-driven digital marketing agency.
Tackling Obstacles
Eric Lituchy faced a significant challenge after selling his successful ecommerce business in 2008. With three young children and the financial crisis looming, he had to reinvent himself and find a new way to contribute to the world of online business. This led to the creation of Hunter Digital, which allowed him to utilize his extensive experience in ecommerce and marketing to help other businesses thrive online.
Weathering the 2008 Financial Crisis
The 2008 financial crisis was a difficult time for many, and Eric Lituchy was no exception. Juggling his new business venture with a young family, Eric persevered through the hard times by working full-time for various tech companies while building Hunter Digital on the side. His dedication and hard work paid off, as Hunter Digital eventually became one of the most well-respected digital marketing agencies in America.
Insights and Lessons from Eric Lituchy
The Importance of Client Happiness and Team Spirit
Eric Lituchy believes that the key to running a successful small business lies in focusing on client happiness and fostering a strong team spirit. By ensuring that clients are satisfied and team members are motivated, businesses can create a positive cycle of success that benefits all stakeholders.
Investing in Team Members for Success
Eric also emphasizes the importance of investing in team members to drive success. By providing employees with the resources and support they need to excel, businesses can create a strong foundation for growth and innovation. In turn, this investment leads to happy clients, exceptional results, and a thriving business.
Looking Ahead: Hunter Digital’s Ambitions
In the coming years, Eric Lituchy envisions Hunter Digital tripling in size while still preserving its hands-on, partnership approach. By maintaining a close relationship with clients and ensuring personalized attention, Hunter Digital aims to continue delivering outstanding results without losing its core values.
Empowering More Businesses to Achieve Success
Ultimately, Hunter Digital's goal is to help more businesses sell more products and make more money. With a track record of driving incredible results for DTC clients across industries like fashion, home decor, food, and beverage, the agency is well-positioned to continue making a significant impact on the success of its clients for years to come.
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