Extensive investment experience in one country allows you to leverage the knowledge you gain to identify attractive investment opportunities in other countries. For the successful international investor, self-made entrepreneur Daniyar Serikbay explains that, in our age of fast development and globalization, the most crucial trait is the ability to quickly identify growing trends, including industries ripe for disruption by new technologies or approaches.
Identify the Opportunity, Put Your Strategy in Play Quickly
Once an investor identifies an opportunity, it’s critical to seize it with a strategy that has the least amount of risk with the greatest possibility for success. Take the restaurant industry, for instance. A well-traveled entrepreneur can spot a trendy franchise or product niche that will do well in another market. Some examples include Pret A-Manger, which originated in London and made its way to New York in 2000. Today, it has 56 stores on the East Coast and several in Chicago and out West. Brussels-based franchise Le Pain Quotidien has more than 50 locations in the United States. Originating in Guatemala, Pollo Campero has expanded with franchises in the United States, El Salvador, and Mexico.
You must decide whether the franchise is strong enough to acquire or if the required adaptations for another country are too significant and costly. You may find that pursuing a new venture by innovating will make more sense.
Remember, timing is everything today. You can’t afford to waste your time in long and often fruitless negotiations. Flexibility, the ability to pivot, and speed are key, says Daniyar Serikbay.
Seek Regional Partners, Assemble a Team of Local Experts
It takes more than just an exciting opportunity to make a venture a success in another country. Critical to international success is the distribution network and strong regional partners. As an investor, seek ways to capture neighboring countries and markets, with a focus on marketing and meeting the right franchise or regional partners to ensure the venture's success.
Additionally, a viable opportunity must be supported by a team of local experts you assemble. The team should include management with a successful track record in launching similar concepts or ideas in the industry and market you want to target. In the restaurant franchise example, you want a team with experience in franchising and the restaurant industry in your target market. There are too many local nuances you may not realize that should be addressed.
The team must also be appropriately motivated and highly driven to deliver the required growth quickly. This often means giving an equity stake to management so that each individual has a vested interest in creating a successful, robust business. Consider a trial period to ensure you have the right management and concept in place.
Once the concept takes off, provide the management team with all the required resources for success, supported by your regional partners.
About Daniyar Serikbay
Daniyar Serikbay is a self-made international entrepreneur and business leader with multi-country investment experience. Dubai-based Mr. Serikbay leads a world-class team that executes a proprietary, high-quality real estate development pipeline in a fast-growing market. He also co-founded a private equity fund that operates a successful portfolio of companies in real estate development, construction materials production, and retail.
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