Level Up Live is turning the world of shooting sports on its head, merging the excitement of gaming with live-action, tech-driven entertainment. Founded by tech entrepreneur Tom Chiarella and digital marketing expert Tyler Harris, the company is creating a new kind of sports entertainment for gamers, sports enthusiasts, and thrill-seekers. As they prepare for the soft launch of their first public facility at Evike Alhambra, CA, they’re inviting investors to join their journey through the StartEngine crowdfunding campaign.
At its core, Level Up Live offers a new take on shooting sports by combining the tactile excitement of live-action target shooting with the immersive elements of gaming. Using advanced smart target technology, real-time scoring, and 3D mapping, the experience is designed to be fun, engaging, and family-friendly. What sets Level Up Live apart is its focus on inclusivity and safety—there are no human-likeness targets, no firearms, and no simulated violence. Instead, participants can focus on skill development and friendly competition in a dynamic environment that welcomes everyone, from first-time shooters to seasoned competitors. In addition, players can compete and track their progress and rankings globally on the cloud-based leaderboard.
The inspiration behind Level Up Live comes from both founders’ personal experiences with shooting sports. Tom’s passion began when he joined his university’s international skeet team, where he connected with people from all over the world through friendly competition. Tyler, on the other hand, found his love for the sport while roaming the woods in Idaho with his cousin, forming a lifelong bond over their shared experiences. These backgrounds motivated them to reimagine how shooting sports could be enjoyed by a much wider audience.
Their vision? To create a space where people of all backgrounds can come together to enjoy the thrill of live-action gaming in a safe, controlled, and high-tech environment. This is where Level Up Live shines, taking inspiration from successful entertainment models like TopGolf, which transformed traditional driving ranges into social, interactive experiences. They’ve applied the same principles to shooting sports, incorporating the latest technology to enhance the experience and eliminate the barriers that typically turn people away from gun ranges.
As Chiarella and Harris have learned, however, disrupting an industry comes with its challenges. One of the biggest hurdles has been changing the public perception of shooting sports, which is often seen as exclusionary or tied to firearm culture. To counter this, Level Up Live has positioned itself as a Shooting Sports Entertainment brand that avoids the sale of firearms or any paramilitary associations. Instead, they’ve created an accessible environment that is both fun and non-threatening.
The company has already proven its potential through successful beta testing, with over 1,000 participants firing more than 250,000 airsoft BBs at their Seattle test facility. The feedback has been overwhelmingly positive, with users praising the adrenaline-fueled experience and the social, competitive nature of the games. This validation is paving the way for their expansion, with plans to open multiple locations across the U.S. and internationally.
Level Up Live’s partnership with Evike, the world’s largest airsoft retailer, is another major milestone. This collaboration elevates the brand’s credibility and connects them with a passionate airsoft community. The soft launch at Evike’s Alhambra facility is an exciting opportunity for local participants to experience this next-gen sports entertainment firsthand.
Level Up Live has been involved in advanced planning to enter the GCC market, working with Science Technology for Development and Industrial Investment Company based in Riyadh, Saudi Arabia. Science Tech’s Vice President, Mohammed Ahmed AlSalloum, noted, “We believe the Level Up Live concept will do well in the Kingdom and the rest of the region due to it being a highly unique form of dynamic sports entertainment.”
As Level Up Live gears up for the future, its sights are set on scaling the brand globally. With a scalable business model and technology that blends the physical excitement of shooting with gaming elements like scoring and multiplayer modes, they’re poised to redefine shooting sports for a new generation.
For investors, this is an opportunity to get in early on a venture that’s merging tech, sports, and entertainment in an unprecedented way through StartEngine, a popular equity crowdfunding platform. For thrill-seekers, it’s a chance to step into the game and experience the future of sports entertainment. The revolution starts now at Level Up Live.
To stay updated on all things Level Up Live, you can follow their journey on Instagram, Facebook, and YouTube. For professional insights and business developments, check out their LinkedIn and Crunchbase profiles.
No hay comentarios:
Publicar un comentario