Dubai Weekly: You Are an IP Company - The New Entrepreneurial Blueprint for Building Intellectual Property Empires

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The Most Valuable Companies in the World Leverage a Powerful Secret. Do you?

The new bestselling book—You Are an IP Company—reveals the what, the why, and the how.

For example, Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company—filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.

Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough." Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.

Kary Oberbrunner, entrepreneur and inventor of Instant IP™, and Katherine Rubino, a Partner at Caldwell, the fastest-growing law firm in America for more than four years in a row, team up to offer a proven guide for identifying ideas and protecting them in the fastest, easiest, and most effective way possible.

Both seasoned experts in the field, these two co-authors know most entrepreneurs don’t think they have any intellectual property. The truth is, they just don’t know how to find it. The few who do, don't know how to protect it. But unless they value their IP, clients, competitors, and collaborators won’t truly value them.

For previous generations, tangible assets held the most value. This means buildings, land, and supplies. Look no further than the S&P 500 index, which reflects the value of many of the largest companies in the United States. In 1975, 83 percent of assets were tangible. But times have changed. In 2020, only 10 percent of the assets were tangible. The other 90 percent were intangible, meaning intellectual property. Take an iPhone example. Ten percent of the value is in the parts and pieces. The other 90 percent of the value is in the IP that makes up the iPhone.

Get ready to discover:

● Why people should not promote their IP until they first protect their IP
● Which IP protection strategy makes sense for each unique situation
● How Disney, LEGO®, CrossFit, Dr Pepper, Magnolia, and Apple experienced exponential growth by leveraging their IP
● The 12-step plan to increase intellectual property influence and impact
● Forty-seven practical ways of monetizing IP so entrepreneurs and companies realize true income

Each book includes a special link to a free book-based course and a free IP credit so readers can start protecting their ideas with the new Instant IP app. This new bestseller is available worldwide as an eBook, audiobook, and print book.

Your Ideas Are Valuable. Start Protecting Them Today.

As a premier global law firm, Caldwell believes in innovation, legal excellence, and delivering best-in-class intellectual property, litigation, and corporate advice. The firm is a trusted legal partner for forward-thinking, high-growth companies seeking strategic legal counsel.

Instant IP™ is the patented blockchain-based solution for Intellectual Property protection. It makes intellectual property more accessible to individuals and enterprises by reducing the time and cost of protecting unique ideas. Its mission is to ignite 1 million world-changing ideas.