Amirah Khalid Abu Obayd is the founder of 1ST Steps Consultancy and Incubator. The firm is dedicated to empowering startups and small-to-medium enterprises (SMEs) by integrating strategic human resources practices into their operations. With over ten years of experience in human resources and management, Amirah is passionate about guiding ambitious entrepreneurs and businesses toward achieving their goals.
The chairwoman’s primary message is, “Nothing is impossible. Through hard work and continuous learning, dreams can be achieved.” Amirah is a lifelong autodidact who overcame challenges to become successful in her field. This inspired her to start a consultancy to help entrepreneurs in the same position she was once in.
1ST Steps Consulting and Incubator
1ST Steps Consulting and Incubator leverages an eclectic mix of local and global experts in various fields to support the SME ecosystem in Saudi Arabia and the region, boosting business growth and contributing to the kingdom’s Vision 2030 program objectives. It is a boutique consultancy firm and trusted advisor catering to businesses of all sizes.
The firm primarily focuses on the retail, logistics, warehousing, food and beverage, and people and organization sectors. 1ST Steps specializes in strategy, operations, and execution. They provide a prime environment for growth by offering shared offices and workspaces while providing consultation services in management, accounting, auditing, legal support, marketing, and human resources. Amirah and her team also assist foreign companies in incorporating offices within the kingdom.
Amirah’s Inspiration and Helping Others Achieve Success
Amirah’s inspiration for 1ST Steps came from her firsthand observation of the challenges startups and SMEs face. She established her consultancy to create an exceptional environment for entrepreneurs to develop, refine, and successfully execute their ideas. Her team is composed of qualified, certified, and motivated professionals.
This team of professionals is driven by passion and a commitment to achieving outstanding client results. The passion stems from a desire to help others navigate the entrepreneurial roadmap and bypass challenges that are clearer in hindsight. The team is led by Amirah Abu Obayd, who has over ten certificates in HR, management, and strategy, solidifying her expertise in the field.
A Trusted Expert in HR
1ST Steps’ success in helping clients starts with Amirah’s passion and vision for her business and clients. Her background includes successful leadership in human resource departments overseeing 8,000 employees across the Kingdom and Gulf region. Part of her skillset is implementing strategies that enhance the employee experience and support organizational development.
These skills equipped Amirah with expertise in HR strategy, organizational development, performance management, recruitment, and change management, bringing a wealth of practical experience to her work with organizations of all sizes.
Long-Term Vision
Amirah Abu Obayd envisions 1ST Steps becoming the first choice for entrepreneurs and business development services. Her long-term aspiration is for the company to be recognized as a trusted authority in the field. Her goal is to leverage her expertise to drive sustainable growth and innovation for organizations. She aims to create a lasting positive impact on businesses and their employees by implementing effective HR strategies, optimizing processes, and facilitating organizational change.
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