Asia is stepping into the global tourism spotlight at the Arabian Travel Market (ATM) 2025, with a significant 27% increase in participation from the region. This boost, led by major players such as India, Thailand, Indonesia, and the UAE, reflects Asia’s rapidly expanding influence in shaping the future of international travel.
Taking place from April 28 to May 1 at the Dubai World Trade Centre, ATM 2025 will welcome over 2,600 exhibitors from 161 countries, making it one of the most globally diverse events in the tourism sector. Asia’s growing presence is not just numerical—it signals a broader shift in where the power and innovation in tourism are now coming from.
India Leads with a Strong Showing
India is poised to make the largest impact among Asian nations, with a 41% increase in exhibitor participation compared to the previous year. Representing the country will be the Ministry of Tourism, major airlines, and state tourism boards from Rajasthan, Goa, and Andhra Pradesh, each showcasing vibrant regional offerings.
From heritage tours to eco-friendly retreats, India's push reflects its intent to position itself as a global travel destination that offers diversity, accessibility, and cultural depth.
Regional Boards Push Local Experiences
Tourism bodies from across Asia are also taking part, with strong representation from the Phuket Tourist Association, the Hong Kong Tourism Board, and the Jakarta Provincial Government. Their collective focus is to elevate regional experiences—from serene beaches to bustling cityscapes—offering global travelers more immersive journeys through Asia.
These local entities are championing authentic travel, investing in sustainable tourism models, and leveraging technology to enhance the visitor experience.
Connectivity and Collaboration Take Center Stage
Under the 2025 theme, “Global Travel: Shaping the Future of Tourism Through Strengthened Connectivity,” ATM aims to explore how innovation and international cooperation can redefine travel. Asian exhibitors will shine a light on improved air routes, digital infrastructure, and premium travel services tailored for high-end markets.
With Asia’s aviation and hospitality sectors pushing new frontiers, these nations are not only promoting tourism—they're reinventing the way we travel.
Building Bridges Across Borders
This year’s increased Asian presence is more than just statistics—it’s a call for collaboration. As tourism leaders gather in Dubai, they’ll have the opportunity to forge new partnerships, access emerging markets, and tap into the economic potential of Asia’s fast-growing travel industry.
With its strategic role at the heart of global tourism, ATM 2025 is primed to serve as a catalyst for cross-border innovation and investment.
From cultural richness to tech-driven experiences, Asia’s moment on the world stage is here—and it's shaping the next chapter in travel.
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