Wassim Elassaad's name has become synonymous with elegance, exclusivity, and superior service. Wassim has built a magnificent history that serves as a beacon of sophistication, privacy, and outstanding hospitality, beginning in Australia and continuing in Dubai.
A Resilient Journey: From Australia to Global Luxury Leadership.
Wassim Elassaad's tale began in Australia, where he was born to Lebanese parents. His rise to prominence in the premium design sector is the product of unwavering desire and a perfectionist mentality. Wassim rose from humble origins to build a multi-brand empire, setting new luxury standards in the process.
Wassim relocated to Dubai, a hub of innovation and luxury, in 2021 to realize his goal. The move was the beginning of the Gratuso Group, a company that would soon become synonymous with luxurious quality. Dubai was more than simply a business destination for Wassim; it was a place where he could create something spectacular.
"Gratuso is more than simply a brand; it is a dream that began in Australia and was brought to life in Dubai. Every experience we offer reflects the journey, sacrifices, and unwavering pursuit of greatness that defines us."Wassim Elassaad, Founder and CEO of Gratuso Group.
The Rise of Gratuso Group
Wassim formally founded the Gratuso Group in 2024, combining three distinct luxury brands: Gratuso Concierge Services, Gratuso Real Estate, and Platinum Boats. Gratuso Concierge Services provides unique lifestyle management services, ranging from personalized travel to special event access. Gratuso Real Estate offers the most opulent houses in Dubai's most desirable locations, while Platinum Boats provides a flawless yacht sales experience.
Each of these firms exemplifies Wassim's notion of luxury service that is distinct, precise, and private. His approach to luxury focuses on producing outstanding experiences that cater to the aspirations of the world's wealthiest people.
Waz & Co-Management Consulting: Global Expansion
In addition to the Gratuso Group, Wassim Elassaad founded Waz & Co Management Consultancy in 2019. Waz & Co., with global offices in Australia and Dubai, provides strategic business consulting services to businesses seeking development, innovation, and success. Wassim's leadership of Waz & Co. has resulted in a unique combination between high-end lifestyle services and business strategy, ensuring that both sectors grow.
Global Luxury Markets on the Rise
Wassim's leadership has brought Gratuso Group international notice. After laying the groundwork in Dubai and Australia, Wassim is now focused on extending Gratuso's presence in Europe and Asia. These regions are seeing an increasing demand for luxury living, and Gratuso is positioned to meet that demand. The company plans to increase yacht sales and expand its real estate offerings in 2025.
Personalized Luxury Service
Wassim’s hands-on approach to luxury service has earned him the trust of high-net-worth individuals worldwide. Whether managing multimillion-dollar property deals or organizing bespoke island getaways, Wassim’s attention to detail ensures that every experience is tailored to his client’s unique needs.
Shaping the future of luxury.
Wassim Elassaad's goal for the Gratuso Group is unshakeable. With growing demand for his services, Wassim plans to double the company’s workforce by 2025, ensuring that each employee reflects the high standards of service that define the Gratuso brand. His ultimate goal is to establish Gratuso Group as the premier global luxury lifestyle brand, offering a wide range of services from concierge and real estate to yachts and travel.
Visit www.wazco.co to explore more about Waz & Co Management Consultancy and Wassim Elassaad’s journey in luxury leadership and business expansion.
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