There are many ways to get started in the network marketing industry, but there are only a few ways to succeed. Bossing people around isn't a winning strategy. Maybe it used to be, but not anymore. In today's economy, there are many ways for individuals to invest and build themselves; the last thing they need is another boss. Tony De Gouveia figured this out early on, and he's calling his new brand of networking marketing The Ultimate Business, or TUB for short. What network marketing needs, Tony has learned, is more mentors helping people achieve their prosperity and freedom.
Tony joined the network marketing profession as a second stream of income. His first was in the retail industry. He started at 12, running the till at his father's café in the evenings, then took over the café when he was 22. After that came two decades of investment and entrepreneurship, starting one retail business after another. Tony was good at it, and he loved it, but there came a point where he grew tired of missed connections. He says, "I want to work with people, not customers." He wanted genuine relationships with colleagues, and he wanted freedom. So, he went into network marketing.
He had spent so much time being the boss in his retail career that he refused to do that in this new industry. "In network marketing, nobody works for you," he says. "It's not about telling people what to do, but about showing people what should be done." Tony pioneered a kind of servant leadership where he made it his priority to lead through mentorship. It's made all the difference.
"I used to do things for other people, and that's not empowering them. That's dis-empowering them," he says. "For me, it's all about identifying the next core leader in my team and then helping and mentoring them." The idea is to create a circle of colleagues and lead from the center of that circle, modeling success and helping them achieve it. As each circle member becomes an expert leader, they help one another achieve the prosperity and freedom that The Ultimate Business is about.
The brand promises a particular lifestyle. Success in network marketing should bring freedom to travel, work with various people, and have enough security to enjoy the lifestyle without worry. Tony knows that being the boss doesn't produce those results, saying, "This is the only business model that allows us to do that." Only broadly shared success and collaboration lead to real freedom.
To Tony De Gouveia, The Ultimate Business fulfills what network marketing should be. It's a combination of his style of servant leadership and his disruptive ideal that the industry should bring prosperity and freedom to the entire team instead of just those on top of it. Tony believes that the best success comes with sincere mentorship and collaboration, and the industry has repaid his labor with just the kind of lifestyle he hoped for. Tony hopes to make connections and share this lifestyle through the TUB brand. At the very least, he's inspiring those in the network marketing space to expect more.
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