Dubai Weekly: Innovation In Online Trends: IsMyGirl

In an era where social media is king, building one’s brand and growing a massive following has become currency. While scrolling through your Instagram feed, you’ve probably become well familiar with Instagram model-like influencers and their posts. These beautiful women, showcasing their style, bodies or their new bikini while on a trip to the South Pacific, post perfectly curated photos made for Instagram in order to continue to build their brand and increase following.

While some receive compensation for paid partnerships or sponsored posts, many receive no compensation at all, despite the thousands of followers that engage with each post. For those trying to make a living via social media, the Instagram “model” is inevitably flawed. Then there is IsMyGirl, a new social media platform that has simply mastered the art of monetizing the Instagram model.

For the last two years, IsMyGirl has provided Instagram model-types with a platform to make real money in real time while leveraging their selfie game on the ‘gram. IsMyGirl is a private, member-based platform where women can create businesses for themselves by connecting with fans and followers in return for payment.


In wake of the “Me Too” movement, women these days feel more empowered than ever to take charge of their bodies and own their sexuality. Though on Instagram, expressing sexuality is often denied and prohibited. Every time Instagram says no, IsMyGirl says yes tenfold. The platform’s models are free to post however much—or little—they are comfortable with. From the moment they begin to create content, models begin to earn from 10 different revenue streams via the platform from their engagement, making IsMyGirl a one-stop-shop for models looking to monetize their content. Additionally, in the advent of fan-focused platforms, IsMyGirl’s website offers technology light-years ahead of its competitors. Thanks to the ease and sophistication of the site, models are able to effectively create and post their content, engage with their fans, and turn their personal brands into businesses as members of this moneymaking model community. Additionally, while most “fan platforms” leave creators and models alone on an island with only their existing fan base, IsMyGirl is partners with “Inked Magazine” and between IsMyGirl and Inked, there is a massive fan base of 40 million fans that IsMyGirl actively markets their models to!

IsMyGirl’s CEO Evan Seinfeld says, “It’s not about the content, it’s about a connection.”

Thanks to the genius IsMyGirl business model, the platform has become a stepping-stone for so many aspiring female entrepreneurs. Thousands of IsMyGirl models have become upwardly mobile, as the platform has paid out millions to its content creators every year. The women feel empowered and are able to support themselves as they call all the shots along the way. While the models are free to broadcast themselves however they like, IsMyGirl maintains a safe place for its content creators and even offers one on one support for any issue and matter should one arise. Though that’s not very often, as the motto among the IsMyGirl models seems to be “Selfie more, work less.” Because for every like on a bikini picture post from your favorite Instagram model, IsMyGirl turns likes into dollar signs.